The Melton – Melton, Leicestershire

As a main gateway roundabout into the town of Melton Mowbray and positioned beside their new multi-million headquarters, Melton Mowbray Building Society needed little convincing on the benefits roundabout sponsorship would bring to the local area.

Gordon Wells, the company’s retired former chief executive, said: “When the society identified this site [for the new headquarters] I suggested that it would be a good idea to adopt the roundabout and enhance it to provide an attractive approach to the town.”

The then Mayor of Melton, Councillor Pat Cumbers, also welcomed the sponsorship and its local benefits. She said: “It’s an excellent idea and it’s going to make the entry into this part of town really lovely and bright. It’s nice to know it will be tidied up and maintained.”

This roundabout sponsorship was launched with the assistance of Deputy Leader of Leicestershire County Council Nick Rushton, the Melton’s incoming and outgoing Chief Executives, Martin Reason and Gordon Wells and Alan Duncan MP.

Councillor Rushton was full of praise for the sponsor and the roundabout sponsorship initiative. He said: “This is an exciting initiative for the county council and local and national businesses. Sponsoring a roundabout is an effective marketing tool and also helps to improve the environment as well as generating additional income towards the cost of maintaining the highways. I am pleased to be working with Melton Mowbray Building Society.”

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