BBC TV's South East Today News programme reported on Eastbourne's very successful roundabout initiative.
Report summary
A white polar bear is seen situated within a sunken hot tub on a busy roundabout in Eastbourne. Three passing motorists are asked what they think of the centrepiece. They thought it was "brilliant" and that it "cheers us all up".
Arctic Spas’ Ross Morris is then introduced and talks about the company’s roundabout sponsorship. "We just saw it as a fantastic opportunity. I think about 40,000 people come round this roundabout every day and they’re seeing it twice a day on their way out and their way back".
The report moves on to the wider impact roundabout sponsorship has had in Eastbourne. It is revealed that only three of Eastbourne's 18 roundabouts have yet to receive the benefits of sponsorship.
Keegan Ford’s Mark Barfoot is then introduced and talks about some of the benefits of roundabout sponsorship. "The Council obviously has an increased level of income to raise the quality of the local environment, the sponsors get their name across in the best way and obviously the local community has a much nicer environment".